E-Marketing Report for www.northbrisbanelandscapes.com.au Assignment

E-Marketing Report for www.northbrisbanelandscapes.com.au - Assignment Example A ranking of the four companies, North Brisbane Landscape, C Price Landscapes, Australian Native Landscapes, and Frosts Garden Centres, chosen in this paper, has also been done to deduce the comparative position of each company. The overall result suggested a lowly position of North Brisbane Landscape, the company discussed in the paper. The company was found to lack in its 7 I’s and 6 C’s components. The recommendations have been done, keeping in focus the deficiencies observed in these two components respectively. Introduction E-marketing is the marketing using digital technologies in order to help selling of the products or services. E-marketing provides businesses houses of any size an easy access to the general mass market within an affordable price range. Specific benefits achieved from e-marketing include the following aspects: global reach, lower cost, results that can be tracked and measured, 24-hour marketing, personalization, one-to-one marketing, etc (Develo ping an E-Marketing Plan, 2005, pp.2-3). Business websites should be maintained by every running company in order to propagate their products and services online. As websites are so important for a company, this needs to be audited on regular basis in order to determine their effectiveness as well as any broken link, i.e. a link which cannot be accessed by the user. A good website audit report would provide information on how often the website is accessed by the users, whether by subscribing or paid advertisements, etc (Website Audit – an Analytical Approach, 2007). In this paper, we will talk about North Brisbane Landscape and compare it with three other websites at the local, national and international levels, namely at local level - C Price Landscapes, nationally - Australian Native Landscapes, and internationally - Frosts Garden Centres located in Oxfordshire, UK. In this research, two tools of the 6Is and the 7Cs will be used to compare and evaluate these three websites. These websites belong to the same industry. The audit report of North side Landscape supplies says that the website of North side Landscape has been experienced in their services for the past 36 years but not experienced in the effectiveness of their website. This is because the website requires more information and features for providing information for their customers or even in dealing with their suppliers. The company lacks in features such as identification, individualization and interaction with customers (North Brisbane Landscape, 2010). The local company, i.e. C Price Landscapes, is better in terms of its homepage contents (C Price Landscapes, 2010). The information is clear and it has communication with the social network users like Facebook. The company chosen at the national level, Australian Native Landscapes, is far better than the rest of the company websites going by its contents and features. The website has made good use of color combination and provides correct li nks to guide its customers (Australian Native Landscapes, 2011). The last company chosen at the international level is Frosts Garden Centres in Oxfordshire. The company has a well maintained website. Interactive marketing Interactive marketing is the ability to address the customer, remember what the customer has said, and address the custo

Essay on Franncisco de Goya Research Paper Example | Topics and Well Written Essays - 1250 words

Essay on Franncisco de Goya - Research Paper Example The first war painting that he created was Los Desastres de la Guerra -The disaster of wars (Castro). Goya produced some of the most disturbing paintings during his last five years. Goya had an ambitious personality (Castro). He was known to be proud and arrogant person. He was a genius artist and over the years the progress in his art can be seen in his works (Castro). By studying Goya work in a chronological order, it is very noticeable, that over the years his worked not only improved but also got stranger. It is said that in the beginning, Goya drew very pessimistic paintings which showed youth and happiness. Goya showed optimism in his initial works. For example, in his paintings ‘The Flower Girls’ and ‘The Little Giants’ he portrays youth and uses a broad color schemes that gives the paintings a certain bliss. These early paintings use bright colors that give an aura of joy to them. However, in 1972, Goya suffered from a serious illness and the age of 47 he had a medical condition due to which he experienced loss of balance, had difficulty in walking with partial blindness and deafness (Emery). Some say that this was caused by a viral disease called Vogt–Koyanagi–Harada syndrome (Emery). Over the years though he recovered from this disease but he became permanently deaf (Emery). This traumatic illness greatly affected the work he produced in later years of his life. The works after this illness shows great pessimism. For example, his painting ‘The Execution on the Third of May’ shows darkness. He has used warm colors like brown, red and yellow and has a very bleak illustration. His work began to show the visions of his minds, visions that were contained the fantastic and ironic images of the world around him. During the period of 1803 – 1805 he painted his two majas ; La maja vestida La and maja desnuda (Castro). The former one shows a clothed women and the later one has the same women but nude. This was another addition to the collection of his peculiar paintings that even got him banned by the Catholic Church and made him face an inquisition (Castro). In1808, when Spain got invaded by Napoleon, Goya became the French court artist (Castro). In 1814 Goya painted his two of his most well known paintings; â€Å"The second of May in 1808† and â€Å"The Third of May in 1808†. These paintings showed the horror of war through which Spain went at the time when Napoleon invaded it. The Spanish civil were dragged and killed due to this invasion and the same has been shown in the paintings. In a way we can say that Goya portrayed reality in his war paintings. These paintings give a strong and brave image of the artist. These paintings also mark the start of the â€Å"19th century realism† (Duthel). The last five years of his life, Goya lived in isolation and during that period he created the most bizarre work of his life called Las Pinturas Negras -the dark paint ings. These are fourteen paintings that he painted on the wall of his house (Castro). According to the critics these painting were so shocking that they were â€Å"only meant for his eyes† (Castro). Out of these fourteen paintings the most disturbing and most famous one was Saturn devouring His Child. In this painting Goya has shown Saturn eating one of his son. Many say that Goya painted these paintings on his house’s wall because he did not want the world to see them. When the Spanish government failed to restore, Goya went on a voluntary exile in France