Supply Chain 2 Essay Example | Topics and Well Written Essays - 1500 words

Supply Chain 2 - Essay Example Question 1 The product design for personal computers was mainly developed by way of analyzing the need for that particular product in the business market. Specifically, there were certain product design decisions that were made during the simulation. In this regard, the major decision was about determining the manufacture of products that are user led product decisions. It can be affirmed that these sorts of decisions have been made in order to serve the best interests of the consumers and comply with their requirements. Before making the product design, the requirement of personal computers was analyzed in an in-depth manner. Based on this analysis, it had been found that personal computers were in high demand given the IT industry booming at a significant level. It was thus decided to penetrate the market with a high amount of sales of personal computers by ABC Limited. In terms of product design decisions, it was determined to sell personal computers, laptops, desktops, and hard d rives as these products were in high demand, as revealed by the market analysis. It had been determined that in the past decade there has been a rapid development in demand of such products due to an increase in the number of information technology users such as students, office users and other general business users. Thus, it can be said that this product design decision influenced the branding as well because the company felt that the focus on such high demand products in terms of branding will certainly lead to high end business outcomes. Regarding the branding decision pertaining specifically to the developed computers, the company needs to taken into concern certain important factors. These factors comprise generating a loyal brand team, establishing the objectives relating to branding and advancing concept development among others. In the simulation, development of brand image was given significant priority as in the modern competitive world branding can create the ultimate di fferentiation and can render competitive advantage. As these products are high in demand, these have been selected while making the product design decisions. Also, the simulation method was used in making the product design and for adopting and executing appropriate marketing strategies. It can be affirmed that the above discussed analysis would broadly influence branding decisions such as standardization and customization of personal computers through determining the factors favoring customization along with standardization of the product. Specially mentioning, the decision of launching the concerned product was made after conducting a proper simulation analysis. Question 2 The decision pertaining to selection of target market would be considered by taking into concern the location of sales offices. The sales office location should represent the major cities along with towns in a particular country. In addition, if provided with the opportunity to repeat the simulation process, the decision of changing the target market i.e. the location of sales offices should not be made. This might be owing to the reason that the sales offices are strategically situated at the heart of the big towns along with cities in the nation proving much beneficial for the company to attract maximum number of customers and most vitally to enhance its overall productivity. It can further be reiterated that no changes in