Trap-Ease America Case Study Example | Topics and Well Written Essays - 750 words

Trap-Ease America - Case Study Example The struggle was proven to be worthy, because it attracted the attention of the people, especially of those in electronic media (my marketing lab). The second issue pointed out is caused by the slow sale rate of the product, which is endorsed on such large scale. The reason of this dilemma is the new design of the product, which customers are not willing to accept readily. Another problem is caused by the unwillingness of retailers to give the product appropriate shelf space, because of their commitment to other old fashioned brands. Also Martha is not able to maintain the prospering relations with large store chains, due to their unrealistic demands. The final challenge is the increasing intolerance of investors regarding receiving a return on their investment (my marketing lab). The fundamental cause of all the issues described, is the unwillingness of customers to accept the new product. The target market for this innovative item primarily consisted housewives, who do not have time to view the electronic media to get the message about a new product, which Trap Ease brought to the market. All of these reasons interact with each other, to cause the downturn in the demand of the product. On the other hand the pressure from investors is causing Martha to find a solution quickly to calm their nerves. But the strategy of the company is not proving to be beneficial (my marketing lab). The company could send the sales force to the homes of the potential customers to demonstrate the usefulness of this product. With the help of this strategy the company could get the feedback from the people about their perception of the product, which will indeed help Martha in understanding the flaws of the product. This method will also assist the company to further modify the product design to improve its performance. Ease Trap can also introduce the marketing strategy emphasizing on the features of the product, which provide safety to the